SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Through SWOT analysis, the strengths as well as weaknesses of an organization are compared along with the related potential opportunities and threats. The following functions of an organization are scrutinized during a SWOT Analysis:

Analyzing solely the business functions would allow determining the strengths and weaknesses (SW) of the organization. However, through evaluating company’s outer circle conditions and identifying opportunities and threads (OT) in that environment on top of the SE analysis, the SWOT analysis gets completed.

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